How to use Keywords in Web Site Design
Let the traffic get to your website at the first click of the mouse. A good website needs to be user friendly and have the potential to be ranked in good position in Search Engines. The key to success lies in the right choice of keywords that are known both to the search engines and the visitor alike.
Keyword:
A keyword may be a word or a phrase used by the visitor in search of information in the website. The web robots crawls the word or phrase and shows a list of best websites allied to the information to the searcher. More the keyword is popular more is the traffic to the website.
Choice of the right keyword: A website design that needs to be ranked in the first 10 rankings of the search engine must target a set of the best keywords. Way to choose keywords:
•   Go to the keyword research tool of Google adwords , Wordtracker etc
•   Insert a keyword or phrase that a visitor would search on the website for information.
•   The keyword research tool will display a list of the most important keywords.
•   First gather as many keywords or phrase suggested by the keyword research tool.
•   Then sort out the keywords as per popularity in the major search engines like Google, Yahoo, and MSN etc.
•   In the final step, the most important keyword or phrase from the list of most popular keywords or phrase are again entered in the search box of the popular search engines to see the other corresponding websites which have optimized as well as to find out the most right keyword that relates to website design. After a thorough analysis a set of important keywords or phrase are targeted that help to optimize the website and increase traffic.
Use of keywords in web site design: In website design, keywords must be well placed in a web page in order to get into the top position of the Search Engine Page Results (SEPRs).
Domain names: The domain name of a website is preferable to have the significant keywords so that the search engines robots can easily locate and display the website to the user. For example, http:// www.dtg.net.
•   Meta Title Tag: The most relevant keyword or phrase must be used in the Meta title tag, which gives an idea of the web design and interests the user. For example, the website design, www.DTG.com. The Meta title tag appears Website Design CT | Custom Web Applications CT | Affordable Website Design CT. All important words for Google.
•   Meta Description Tag: The Meta description tag is used to describe the website in the search engine page results by the search engines. The important keywords are displayed in such a way that the description is interesting. This tag must consist if less than 200 characters including spaces in length.
•   Meta Keyword Tag: The keywords and phrases that are important to the page are used in the meta keyword tag so that the Search Engine gets to the web design.
◦   Some important tips:
◦   Keyword or phrases in the Meta Title Tag and Meta Description Tag must be used.
◦   Use 70-80 characters in meta title.
◦   Description – 250-300 characters.
◦   Use keyword or phrases relevant to the web page.
◦   Lower case letters must be used.
◦   Use spaces between keywords.
◦   The single and plural forms of keywords must be used.
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•   Header text: The header tag or text must have the significant known keywords.
•   Image Alt Text: In a web page, image alt text is added to the images. The rich keywords are used to graphic designs so that when the page is loaded faster the user is able to read the image alt text instead of the images.
•   Title of the Page: The page title tag is different from the meta title tag as the title relates to the body content of the page that follows. The placing of the important keywords is essential as it helps the website design to get maximum traffic and be listed in the top search engine listings.
•   Body content: The body content of a web design must have right keywords or phrases so that the Search Engines like Goggle, Yahoo, Msn can easily locate down the web design. The maximum number of the right keywords is used in the body text the easy it becomes to get the top search engine ranking. The web robots look for the keywords that are placed higher on the web page. It is also important that the user know the key words used.
•   Hyper text link: The website design must contain the keyword and keyword phrase in the link text.
•   Footer text: The footer text has the important keywords so that the search engine spiders are able to locate the website faster.
•   Footer link: The footer link in the web page consist of the keywords or phrases so that the visitors can easily access to the website. www.dtg.net footer link appears
For More Information on SEO and Keywords, call 860-244-8111 or visit www.dtg.net
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